Latest News | Events & Training | The Police | Brookstone, Inc | Power Plate Institute Chicago

News & Events

about us
contact us
help desk

News & Events : Keeping Up With Power Plate Vibrations

Power Plate International Ltd's innovative machines and the support network behind them keeps people around the world talking about the benefits of Power Plate® technology. We'll do our best to keep you up on the latest news, events and training here.

Power Plate Appoints Industry Veteran Kevin D. Steele, PhD as Chairman of Scientific and Medical Advisory Board :

Steele to Provide Oversight And Ongoing Counsel In Lead Role of Global
Advisory Board, Devoted to Ongoing Evolution, Research and Education for
Whole Body Vibration

Northbrook, IL, April 3, 2008 – Power Plate International, the global leader in Acceleration
TrainingTM products featuring Advanced Vibration Technology, announced today the
appointment of long-time U.S. health-industry executive, Kevin D. Steele, PhD as Chairman of
Power Plate’s Scientific and Medical Advisory Board. The esteemed board comprises 11 MDs,
PhDs and elite medical and physiology experts, devoted to the ongoing evolution, research and
education for Whole Body Vibration and its myriad of medical, wellness and fitness applications.

“With a technology like Whole Body Vibration that is still in relatively infantile stages of its
evolution, the collective work of experts like the members of our Advisory Board, driven to
identify and refine the safest and most-effective methods and applications through research and
education is absolutely invaluable and necessary,” said Mark Minter, International President and
COO. “Kevin’s unique background, expertise and skill set in bridging the gap between the
science, and the business, of the health, wellness and medical industries made him the ideal
person to provide oversight and leadership to this critical group of researchers and advocates.”

“In all my years in the health, wellness and medical industries, never before have I experienced
a modality that offers so many benefits across these varying industries as Whole Body
Vibration,” said Steele. “Power Plate’s leadership role in the introduction and evolution of this
modality worldwide has been unparalleled, and I’m thrilled to be a part of that, as it’s my belief
that we’re merely scratching the surface of what this incredible technology can accomplish.”

A graduate of Pepperdine University with a PhD in Physiology from Columbia University, Steele
brings more than 25 years of experience in the health, wellness and medical industries. After
spending his early professional years as a staff professor for Pepperdine, teaching physical
education and sports medicine, and coaching Track and Field (Cross Country), Steele found a
valuable niche’ in the early ‘80s working as a medical consultant to major corporations,
developing corporate wellness and executive health care programs, emphasizing stress
management, nutrition and exercise. At this time, Steele’s efforts were seen as “pioneering”
work in this area that has since become a standard in corporate America.

This innovative consulting led to his hiring by Bally Total Fitness, where he spent the better part
of the ‘80s developing and overseeing the national health and fitness chain’s education,
research and member services programs. Steele created the company’s first corporate
university, which provided standardized education and training protocols for Bally’s nationwide
training force. He also spearheaded front-end consumer research as well as academic research
at local Universities to validate the various club programming offerings that Bally would roll out
to its members nationwide.

Steele left Bally in 1993, to continue his consulting to both health and fitness companies, as well
as a wide array of corporations looking to develop and incorporate health and wellness
programs for their executives and employees. He later accepted a senior management position
with 24-Hour Fitness, through which he once again provided his unique expertise in integrating
health care, wellness and research based-programming to 24-Hour Fitness’ clubs nationwide.
He also created the company’s corporate university to once again standardize training and
education protocols across its national employee and training force.
Most recently, Steele had fulfilled this identical role for Lifetime Fitness, before accepting the
position as Chairman of Power Plate’s Scientific and Medical Advisory Board.

Athletes’ Performance and Power Plate North America Expand Scope of Exclusive Partnership with Five-Year Extension :

Athletes’ Performance Distinguished As Official Performance Training Education
Provider via Power Plate Academies, Seminars and Educational Platforms

TEMPE, AZ & NORTHBROOK, IL, April 1, 2008 – Athletes’ Performance, recognized as an
industry leader offering the highest level of integrated performance training, performance
physical therapy and the most fully integrated training system in the world and Power Plate
North America, the global leader in whole body vibration training products featuring advanced
vibration technology, announced today a five-year extension to the strategic partnership that
began in 2005.

The agreement extends Power Plate’s position as an Elite Performance Partner and the Official
Whole Body Vibration Provider for Athletes’ Performance Institutes nationwide. Athletes’
Performance will spearhead ongoing education in whole body vibration training applications and
techniques for performance training professionals across the country. The agreement also
distinguishes Power Plate against its competition as the only whole body vibration company,
utilizing Athletes’ Performance training methodology and protocols.

“Power Plate continues to set the industry standard with their best-in-class products, but even
more importantly is the alignment in our core values, to offer education with every Power Plate
sold,” said Mark Verstegen, Founder of Athletes Performance Institutes. “This deep commitment
to educate the progressive professionals who dedicate their lives to empowering others is
something both our organizations are passionate about.”

“As whole body vibration training reaches a point of mainstream awareness and acceptance,
effective education and training for trainers and rehabilitation specialists becomes paramount to
the continued evolution of this modality,” said Brian Dillman, President of Power Plate North
America. “Who better to lead the charge in this critical area than the nation’s elite training
organization, Athletes’ Performance.”

In its exclusive role as Power Plate’s official Whole Body Vibration education provider,
Athletes’ Performance will contribute to Power Plate Academy education sessions across the
country. Power Plate Academies are recognized by national training associations including ACE,
ISSA, NASM and NSCA for continued education credits. Additionally, Athletes’ Performance
will provide Whole Body Vibration seminars at year-round trade show events.

About Power Plate
Power Plate North America is the leading manufacturer of products using Acceleration TrainingTM
through Advanced Vibration TechnologyTM for health clubs, spas, hospitals, physical therapy and
rehabilitation clinics, professional and collegiate athletic training facilities, and private fitness trainers, as well as home users. For more information on the product or its supporting technology,
education and scientific research, call (877) 87-PLATE or visit Power Plate North America on the
web at www.powerplate.com.

About Athletes' Performance
Athletes' Performance, created by Mark Verstegen in 1999 as a refuge for elite athletes, is
headquartered in Tempe, AZ with additional world-class facilities at The Home Depot Center,
outside of Los Angeles, CA; in Las Vegas, Nevada; and at The Andrews Institute in Gulf Breeze,
Florida. Athletes' Performance partners with scientifically backed, top manufacturers to train the
top champions in sport. Its systems have helped to produce the best of the best in sport: Green
Jacket winners, Grand Slam Titles, World Series Winners, Stanley Cup Champions, Super Bowl
and NBA Champions, Olympic Gold Medalists and All-Stars from every major sport. More
information about Athletes' Performance, including its line of breakthrough consumer products, is
available at www.athletesperformance.com with integrated online performance training available
through www.coreperformance.com.

Innovative Acceleration Training with Power Plate Products in Use on PGA TOUR :

Revolutionary Fitness and Wellness Product Used by Growing Number of TOUR
Professionals, Now Featured on PGA TOUR and Champions Tour Vans

NORTHBROOK, IL, April 1, 2008 – Power Plate North America announced today that its
innovative Acceleration TrainingTM (a.k.a. “vibration training”) products will be used on the PGA
TOUR and Champions Tour health and fitness trailers. Rory Sabbatini, Colin Montgomerie,
Jesper Parnevik, Chip Beck, Mike Weir and Jerry Kelly are just a handful among a growing list
of PGA TOUR and Champions Tour professionals turning to Acceleration Training with Power
Plate products for its unique array of physical fitness and game-improvement benefits. Use by
touring professionals underscores Power Plate’s distinction as a legitimate golf-fitness and
game-improvement product.

“The PGA TOUR’s decision to make our products available to professionals on its Fitness
Trailers throughout the season, and to avid golfers at retail, affirms our long-standing belief in
Acceleration TrainingTM as a legitimate game-improvement tool for golfers,” said Brian Dillman,
President, Power Plate North America. “The support we’ve enjoyed from TOUR professionals,
elite swing coaches and golf strength & conditioning coaches, has been invaluable to
establishing Power Plate in golf, and we’re thankful for that and look forward to continuing to
help golfers of every level improve their games through Acceleration TrainingTM.”

In addition, Power Plate products will also be featured at PGA TOUR Superstores, a retail chain
licensed by the PGA TOUR, serving die-hard golf enthusiasts with 13 locations throughout the
country.

The most critical physical aspects to consistency on the golf course – balance, flexibility and
range of motion, explosive strength, injury prevention and rehabilitation, are among the primary
benefits achieved through Acceleration Training. Yet it’s the time-efficient and low-impact
nature of Acceleration TrainingTM that sets it apart from other training methods, allowing its
variety of benefits to be achieved in shorter, 15-30-minute training sessions and without the
rigors and potentially damaging effects to joints and tendons of higher-impact conventional
training methods. Furthermore, the Power Plate has illustrated significant pain-reduction
benefits to individuals dealing with back-related ailments, also common among golfers.

“I’ve experienced wonderful results using Power Plate products within my personal training
regimen in the off-season and between TOUR events, and I was thrilled to learn that the PGA
TOUR was going to offer them on the TOUR Fitness Trailer this season,” said Jerry Kelly. “I
have no doubt that other TOUR pros will become believers through the chance to experience
Acceleration TrainingTM first hand at TOUR stops this season.”

“About six months ago, under the guidance of my friend (golf fitness expert) Sean Cochran, I
committed to an exercise program centered on a 15-minute Power Plate® routine,” said renown
golf teacher and short-game guru, Dave Pelz. “To date I’m pleased to report a loss of over 50
pounds, stronger legs, increased flexibility, and feeling better than I have in 20 years.”

While it has emerged steadily within the golf community, Power Plate’s overall impact in
professional sports is nothing short of significant, with extensive use now in professional football
(roughly half of the League’s 32 teams are utilizing Power Plate), baseball, basketball, hockey
and soccer, as well as a “who’s who” list of leading college athletic programs in the U.S.

Power Plate International is the leading manufacturer of products using Acceleration TrainingTM through
Advanced Vibration TechnologyTM for health clubs, spas, hospitals, physical therapy and rehabilitation
clinics, professional and collegiate athletic training facilities, and private fitness trainers, as well as home
users. For more information on the product, or its supporting technology and scientific research call Power
Plate North America, at (877) 87-PLATE or visit on the web at www.powerplate.com.

Find out about Power Plate special demo events taking place in the coming weeks :

In addition to its network of retail partners around the country, Power Plate will be bringing the wonders of Acceleration Training direct to consumers at special demo events around the country. Over the next several months, Power Plate will be touring Southern California retail locations and local special events to allow consumers to experience the benefits of Acceleration Training first hand. See below for a list of events taking place in the coming weeks.

Date	Event	Address	Time
Thursday - Saturday March 27-29	Ford Ironman 70.3	Oceanside, CA	TBD
Saturday- Sunday March 29-30	Brookstone	South Coast Plaza #25 3333 Bristol Street, Suite 1870 Costa Mesa, CA 92626 714-979-6655	Sat 10:00am - 7:00pm Sun. 11:00am - 6:00pm
Saturday- Sunday April 5-6	NBC4 Health and Fitness Expo	Los Angeles Convention Center 1201 South Figueroa Street Los Angeles, CA 90015	Sat 10:00am - 5:00pm Sun. 10:00am - 5:00pm
Saturday April 5	Great Race of Agoura Hills	Chumash Park Argos St. at Parkheath Dr. Agoura Hills 91301	Sat. 6:00am - 1:30pm
Saturday - Sunday April 12-13	NBC4 Health and Fitness Excpo	Los Angeles Convention Center 1201 South Figueroa Street Los Angeles, CA 90015	Sat. 10:00 am - 5:00 pm Sun. 10:00 am - 5:00 pm
Sunday April 20	Kring and Chung Newport Beach Triathon		Sunday 5:30am transition area opens
Friday - Sunday May 30 - June 1	Rock N Roll Marathon	San Diego Convention Center 111 West Harbor Dr. San Diego, CA	Fri. 11:00 am - 7:00 pm Sat. 9:00 am - 5:00 pm SUNDAY - RACE DAY

Victory in Japan! for Chip Beck & Power Plate® Machines :

Chip Beck, 4-time winner on the PGA TOUR, celebrated his first victory on the PGA Senior Tour with a victory at the Kinojo Senior Open in Okayama City, located just west of Kobe Japan.

Team Protea Japan, the distributor of Power Plate® products in Japan, undertook the sponsorship of the Lexus Champions Challenge the week before in Miyazaki City, giving them the chance to introduce the competitors to the benefits of Acceleration Training® for golf. Legendary golfers including Chip Beck, Jerry Pate, Tommy Nakajima, and Isao Aoki utilized the Power Plate® machine daily before the 1st tee, skillfully assisted by Protea trainer, Takuro Nagasaka.

Though Chip Beck had not previously utilized Acceleration Training™, the Power Plate® machine was to become his secret weapon. Chip commented, with all the aches, pains and injuries suffered by pro golfers, the Power Plate® machine would be a powerful tool. Recognizing the potential benefits of Acceleration Training™ for his golf game, Chip Beck and Protea President Toshi Katogi, struck a deal. Chip Beck would train on the Power Plate® machine for the following week’s match at The Kinojo Senior Open and would proudly wear a Power Plate® hat.

Fate was smiling on proud CEO, Akiko Tozawa as Chip Beck won the Kinojo Senior Open in a playoff, Akiko observed a double rainbow in the sky! This is certainly a sign of more good things to come. Congratulations to team Protea in Japan.